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International Chess Federation
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Monday, 26 Feb 2024 09:12
From Board to Wardrobe: Official FIDE Online Store Launched

FIDE is thrilled to announce the launch of its official online store! This digital storefront offers exclusive FIDE-branded merchandise, limited-edition collections, and much more.

At the heart of the FIDE online shop is the desire to celebrate and share the rich heritage of chess and FIDE with the world. The store will feature products that embody the game's spirit and history, allowing fans to connect with it on a more personal level. From stylish clothing and accessories to a special FIDE100 collection commemorating the federation's centenary, there is something for everyone.


From funky emojis to the historical Alekhine-Capablanca match, there is a lot to choose from!

Fans can look forward to acquiring branded goodies from FIDE's flagship events, starting with the FIDE World Rapid & Blitz Championships. We have already shared our excitement for the line-up of events for the year, and you best believe that each tournament will have its own special merchandise. Additionally, in an exciting offering for collectors and fans alike, the FIDE online shop will also feature a range of items signed by some of the most prominent stars in the world of chess.

As FIDE continues to promote chess and support its global community, the launch of the online shop marks a significant milestone in its mission. Whether you're a seasoned player, a casual fan, or simply searching for a unique gift, the FIDE store has something for everyone.

Understanding the global love for chess, we've ensured that our online shop caters to fans from every corner of the globe, offering worldwide shipping and various payment options to make your shopping experience seamless and enjoyable.

We invite you to explore the FIDE online shop, immerse yourself in the world of chess, and join us in celebrating the game's enduring legacy in the most stylish way. Visit shop.fide.com/  today.

Don't miss out! The first 64 customers get a 10% discount with the code "PLAYCHESS" at checkout.